Disruptor technology is changing the way shoppers interact and buy products. The effects are now being seen in the automotive industry. To adapt to changing buyer behavior, successful dealers need to redefine what it means to be “front-line ready” in today’s competitive auto market. Taking control of your conditioning process with these best practices, as guided by Mike Boyd of iRecon, dealers can get their vehicles prepared quicker and ready syndication. Developing an immersive, unique experience with top-merchandising technology like 360 displays and photos backgrounding, drives engagement and visibility with car shoppers.
Knowing how to measure time-to-market in the conditioning and merchandising processes, and how to marry the two for optimal efficiency, can make all the difference between a sale and a missed opportunity.
Primary Learning Objectives:
- Understand what it means to be “front line ready” in today’s automotive landscape.
- Use the latest reconditioning and merchandising technology to increase efficiency, resulting in better cross-team collaboration and higher engagement on online listings. When used together, processes become streamlined and allow for a reduced time-to-market, getting the vehicles ready for viewing both online and on the lot.
- Understand the time it takes to get a vehicle front-line ready, both physically and digitally, and how that time can be measured and used to assess dealership performance. Quantify the impact of efficient reconditioning in terms of holding costs, and merchandising engagement in terms of Search Result Page (SRP) views and Vehicle Detail Page (VDP) views.