Digital Dealer Conference & Expo 27

Investment-Minded New Car Inventory Management -- 3 Key Principles for Increasing the Return on Your New Vehicle Investment (Room Mandalay Bay L)

19 Aug 19
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing & Advertising (Traditional), Sales / Variable Ops (ALL), Sales / Variable Ops (Management)

With the decline in new car sales, it’s imperative to have a strategy to overcome these headwinds. This session will help you to put an effective and efficient inventory investment strategy in place.

Join Brian Finkelmeyer to learn how to manage new vehicle inventory like an investor, not a speculator. You'll learn how to use market metrics to effectively manage inventory, make better trades, and maximize your digital advertising spend per vehicle.

Primary Learning Objectives:

  • Reduce your exposure to the rising costs of floor-planning new vehicle inventory.
  • Maximize the return on your new vehicle inventory investment.
  • Learn how to use market metrics for executing an efficient investment strategy.