Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

KEYNOTE: Gear Up for a Big Data-Powered Future (Room Keynote Hall)

21 Aug 19
9:00 AM - 9:50 AM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Data/Analytics), Dealer Ops & Management (Disruptors), Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing (Emerging Trends / Disruptors), Sales / Variable Ops (ALL), Sales / Variable Ops (Data & Analytics)

The automotive landscape has changed dramatically over the past few decades with a generational shift taking place across the automotive market from Baby Boomers and Gen X to more Millennials, Gen Y, and Gen Z who have more information at their fingertips when making a decision.

This keynote address will help you to "future proof" your dealership by learning how to use your data in different ways to optimize your sales and marketing efforts to a new audience who uses technology as a part of their daily experience. You'll explore how big data gives dealers the insights they need to successfully close a sale. To put it another way, the difference between you and your competition may be how you leverage your data. Your data helps you understand your consumers and engage them with marketing and offers that are relevant to them — for instance, does the person have a good credit score? Are they married or relocating?

Primary Learning Objectives:

  • Understand big data's role in automotive and why it's needed.
  • Learn how your dealership can utilize your own data from different angles to optimize your sales and marketing efforts.
  • Learn how you can leverage your data to gain a competitive advantage.