Navigate the shopping journey of car buyers and how dealers are prioritizing in-dealership experiences based on digital behavior.
Digital within the dealership has become robust. Dozens of software developers offering hundreds of marketing integrations has enabled dealers to better track and understand the digital actions of shoppers. But, much of the digital side of the consumer transaction is lost once the shopper actually reaches the dealership, primarily through the mishandling of information generated during the online shopping process.
In this session, you’ll learn how progressive dealers have leveled up, and are now closing the loop between online research and offline transactions by acquiring software that helps tell the story of the consumer before they speak with a salesperson.
Kris Nielsen of Aristocrat Motors will speak to the dealer side of the transaction, while Cavan Robinson of DealerSocket will explain how the consumer journey has evolved and how some shoppers are not even more informed than the salespeople they speak with.
Primary Learning Objectives:
- Understand how today’s consumers are more informed than they have ever been (over 21 different touch points along the shopping journey), as well as how that impacts dealerships.
- Learn what other dealerships are doing to maintain the same level of product knowledge as the customers that visit their showroom.
- Learn how progressive dealers are implementing new technologies and strategies to appeal to customers online and offline.