Today, most of your dealership’s manufacturers have some sort of OEM recommended or mandated program for websites, digital marketing, social reputation management, trade in tools, chat and more.
It is important to embrace this trend instead of pushing back. These programs provide consistent and accurate data metrics along with transparency from your provider.
This session will help you to maximize on these beneficial resources that are here specifically for you! You will learn how to take the data from your vendors and OEM rep and add context to it; utilize supplemental marketing: Bing, Facebook, Amazon or Finance & Service campaigns; and choose add-on products appropriate for your store.
Primary Learning Objectives:
- Gain a deeper understanding of why and how one should take advantage of a certified program.
- Discover the types of questions you should be asking your vendors and your OEM representatives.
- Learn how to take standard data sent from your Certified Provider and add context to it.