From vendors siphoning off visitor data and lead forms to the pirating of your entire database, perils in today's marketing environment have never been greater.
In this session, Jeffrey Tognetti will outline all the risks and exposure your dealership faces from the new "California Data Protection Law" to changes in analytics and tracking which will put huge gaping holes in your Google Analytics, not to mention cripple ad spends across many of your current digital vendors. Jeff will then move into updates on the latest tricks and schemes being used to separate your dealership from its cash through deceptive, unethical, and non-transparent practices permeating the automotive vertical.
Primary Learning Objectives:
- Understand the misappropriation and theft of dealership data and how to stop it.
- Discover how Apple’s war on privacy is leaving a gaping hole in your digital marketing.
- Learn the latest tricks and schemes permeating digital across the automotive vertical.