Every month, roughly half of new car buyers come to Pinterest to plan their lives. Lives in which vehicles often play a central role.
John Gray (head of automotive strategy, Pinterest) will bring his automotive media and technology knowledge to the forefront to help you generate early consideration with consumers planning for life moments that trigger a car purchase. Before joining Pinterest, John was with the ad agency GTB, where he held leadership positions in media and technology on a team that bought all digital and social media on behalf of Ford’s Tier 1 and Tier 2 business)
This session will dive into new ways for dealerships to reach and influence customers, along with best practices from the hundreds of dealers that are active on Pinterest today.
Primary Learning Objectives:
- Understand the value of aligning marketing objectives with life moments like a wedding, a new baby, or a new home.
- Learn how to reach auto consumers at the beginning of their purchase journey, when they are most open to hearing from brands.
- Learn how to create visual campaigns that resonate.