Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Fixed Ops Advertising Playbook: Mimic Starbucks’ Loyalty Strategy, Steal Back Your Service Defectors, & Boost Service Revenue (Room Mandalay Bay I)

19 Aug 19
10:05 AM - 10:55 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Fixed Ops), Marketing & Advertising (Reputation & Loyalty), Marketing & Advertising (Social Media)

Ever wish you could wake up to an influx of brand new service and parts leads waiting for your fixed ops department - every single day? In this session, Pete Petersen will reveal insider strategies that retail masters like Chick-fil-A and Starbucks use to increase loyalty and will give you the cheat sheet that has helped dealerships like Power Ford generate a steady stream of additional service ROs month-over-month.

Primary Learning Objectives:

  • Amplify loyalty and gross in your dealership by reaching shoppers who are 3x more likely to convert on your offers.
  • Create NEW opportunities by locating and servicing defectors in your PMA and capturing the 72% of lost traffic stolen by other service stores.
  • Learn ways to easily identify and recruit top-performing service employees so you can increase RO’s.