In the Digital Era where consumer expectations are at an all-time high, the concept of “core models” no longer exists. Today’s consumers expect two things when shopping for a new vehicle: speed and relevant content. Nearly 80% of consumers expect brands to tailor messaging based on their previous shopping behavior, yet most dealers tend to only advertise their top-selling models.
To be relevant to every customer, dealerships need to provide ads that answer the consumer's main questions:
1. Do you have the vehicle I am interested in?
2. How much is it?
To answer these questions effectively, dealerships need a payment-based ad for every new and pre-owned vehicle they sell, not just for their “core models.” The challenge is, creating relevant, data-rich ads for every vehicle is time-consuming, difficult to scale and the messaging is often inconsistent across different mediums (inconsistent offers across digital, website, mail, and email). As a result, most dealers settle with 2 or 3 generic ads on their “core models” that do not reflect the consumer’s interest, leading to low conversions, wasted ad spend, and little ROI.
Primary Learning Objectives:
- Learn how to achieve 2x the results with technology and data.
- Learn how to create automated ads for every new and pre-owned vehicle you sell.
- Learn how to ensure consistency across every marketing touch point.