Online advertising is a little like online dating. You start off with answering a few questions about what who you are and what you’re looking for - “I’m a Ford store that takes pride over service and selection... and I want to find people who are interested in SUV” - and POOF, the Big Data and AI take that information and matches you up with hundreds of people and Lookalike Audiences who meet that profile.
AMAZING! Suddenly, you realize the problem: “What do I say?” As many of you may remember from your own awkward exchanges from online dating, what you say in your advertising is JUST as important as finding your match. We get so enamored with how big data matches in-market shoppers to what we’re selling, we forget that what we say to them matters JUST as much.
Join Ian Cruickshank, president, and CEO of Leadbox, as he shows you how to find and what to message to attract the most in-market car shoppers and how poor messaging can be as ineffective as a cheesy pick-up line.
You’ll learn:
- What Big Data and AI can and can’t tell you about digital advertising
- How to ‘marry’ the art and science to create the best results in digital ads
- Proven strategies that can help increase your advertising results
- And of course, top dating tips from the Interweb
Primary Learning objectives:
- Learn what Big Data and AI can and can’t tell you about digital advertising.
- Learn how to ‘marry’ the art and science to create the best results in digital ads.
- Learn proven strategies that can help increase your advertising results.