It’s no longer even a small stretch to say that data analysis has become the foundation of modern marketing. It’s the only way for dealers to understand their customers’ wants, needs, and expectations. The more you know about your customer, and people like them, the more likely your messages are to resonate. But you know all that. With everyone talking about data, what specifically matters when marketing to your customers?
In this session, you’ll learn about the three categories of customer data that are required for successful dealership marketing and how to bring them all together. Data can be overwhelming, but ultimately it allows you to use past customer behavior to predict future actions – and profit from them.
Primary Learning Objectives:
- Identify the three types of customer data every dealership should collect and analyze to deliver a relevant marketing experience.
- Understand how increased customer expectations faced by other industries relates to the world of dealership marketing.
- Underscore the need for personal, relevant marketing in the face of those heightened expectations.