Digital Dealer Conference & Expo 27

Marketing Accident Vehicles Online (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
3:30 PM - 4:20 PM

Tracks: Marketing & Advertising - ALL

This workshop will discuss best practices when it comes to sourcing, marketing, and selling vehicles that have had an accident or damage. Areas covered will include consumer concerns, online descriptions, and strategies when it comes to negative vehicle history.

Primary Learning Objectives:

  • Learn how to get the most out of accident cars. 
  • Learn how to change your strategy surrounding cars you acquire.
  • Explore consumer trends and how to adjust them for a changing market.