KEYNOTE ADDRESS: How Human-Centric Brands Win in a Tech Dominated World -- Former VP of Global Digital Innovation for Nike Shares How to Bridge the Gap Between the Physical and Digital to Create Value
(Room Keynote Hall)
19 Aug 19
1:25 PM
-
2:15 PM
Tracks:
Dealer Ops & Management – ALL, Marketing & Advertising - ALL, Sales / Variable Ops (ALL)
Creativity, imagination, purpose, passion, and courage are indispensable tenants of the brand success that Stefan Olander brought to Nike’s digital platforms (he previously served as VP of Global Digital Innovation for Nike—a company consistently regarded as one of the world’s game-changing innovators). Stefan is recognized as one of the world’s leading digital innovators and has led several groundbreaking global initiatives that have unlocked state-of-the-art and engaging consumer experiences.
By combining this deep brand understanding and carefully managing the human/technology equation, he articulates how organizations can bridge the gap between the physical and digital to deliver meaningful solutions that create value for both consumers and business. In a style that is fast-paced, provocative, and highly motivating, Stefan will arm you with actionable ideas to help define your dealership's digital future.