Advertising in today’s market is volatile. People aren’t picking up a newspaper every day or tuning into the same TV channel every night. Buyers are consuming more media than ever before and it is changing the way they make purchases, especially when it comes to cars.
So as a dealer, how do you capitalize on this? There are so many options and so many places to advertise (website, CTV/OTT, pre-roll, social media, display advertising, SEM, etc.), so how is a dealer to know exactly where to put their marketing budget to get the most return on their investment? What does someone do when they know they can’t do everything?
In this presentation, dealers will learn how to create a marketing strategy that focuses on key digital principals that will work for their markets, how to execute the plan they have set in place, and then how to ultimately evaluate it. By using these proven tactics, dealers will see an increase in leads, a higher ROI, and a lower PUR at their stores.
Primary Learning Objectives:
- Learn how to set your digital advertising priorities.
- Identify the advertising mix that makes the most sense for your dealership’s budget and market.
- Learn how to evaluate your ad spend and make changes as the market dictates.