Dealers looking for digital retailing solutions are oftentimes greeted with conflicting and misleading information that ultimately results in confusion and misconceptions about the services themselves.
During this session, Ted Rubin provides an in-depth look at automotive digital retailing by defining the services that fall into the category, determining who the constituencies are, and identifying the advantages and pitfalls of today’s available solutions.
Primary Learning Objectives:
- Define the services that fall under ‘digital retailing.’
- Determine who the constituencies are for the services.
- Identify the advantages and pitfalls of today’s available digital retailing solutions.