Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Create a Frictionless Car Buying Experience -- How to Bridge the Gap Between Online Research and In-Store Buying (Room Mandalay Bay K)

21 Aug 19
10:05 AM - 10:55 AM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Lead Handling)

The modern car buyer demands transparency and convenience, and the current car buying process needs to change to keep up with these preferences. This session will examine communication approaches for responding to leads and provide ways to make the consumer’s experience as simple and transparent as possible. Cameron Hale will share how communicating with your leads and customers after they have visited the lot or taken a test drive has changed and how you can gain valuable insight by maintaining frictionless communication even after someone has decided to buy a car from you or someone else.

Primary Learning Objectives: 

  • Understand the behavior and mindset of the modern car buyer.
  • Learn ways to improve how you interact with leads to give them a more convenient experience.
  • Learn how to stand out and stay connected with customers and prospects in an omnichannel communication network.