Your creative messaging is the most important part of any advertising campaign. What is the point of spending all this money on advertising with a message that does not break-through or is not even remembered?
Agencies and 'gurus' constantly advise dealers on where to advertise and why. However, no-one is focusing on creative messaging; what to say, and where to say it, until NOW! With advertising landscapes that have evolved over the past few years, creative messaging is getting lost and it’s all looking the same. From radio, TV, newspaper, and billboards to now adding digital and a dozen more mediums, your dealership's creative message and where you're placing it matters now more than ever!
The correlation between your dealership’s creative messaging and advertising mediums matter! Most of the time, it’s the difference between a waste-of-time lead vs. a lead that converts and/or valid engagement vs. wasting your advertising dollars!
From branding to retail, this session will teach you what creative message to deliver across each advertising medium, why it is important in those mediums, and how to convey the message.
Primary Learning Objectives:
- Understand why creative is so important.
- Understand creative messaging specific to your advertising medium for both branding and retail.
- Learn how to adjust your advertising efforts based on your campaign goal.