Digital Dealer Conference & Expo 27

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Digital Retailing and the Impact on Your Dealership's CRM (Room F&B Hall)

19 Aug 19
2:30 PM - 3:20 PM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Digital Retailing), Sales / Variable Ops (ALL), Sales / Variable Ops (Digital Retailing), Sales / Variable Ops (Management)

Join industry experts Michelle Denogean (Roadster) and Mike McFall (360Converge) as they share a strategy for how to incorporate digital retailing into your dealership's CRM.

This session will dive into how you can...
- Leverage digital retailing both online and offline.
- Incorporate digital retailing into your showroom sales process for friction reduction.
- Extend your CRM usage to incorporate a digital retailing process.
- Ensure effective communication from the CRM to the digital retail shopper.
- Leverage your existing CRM and sales process flow to enhance communication and drive consumer action.
- Measure digital retail results and identify if your efforts are successful.

Primary Learning Objectives:

  • Learn how to leverage digital retailing data to further the sale in-store.
  • Explore effective communication handoffs between digital retailing and your CRM.
  • Discover new ways to promote digital retailing both online and in-store to increase efficiency and CSI.