Most dealers use the same digital data to target the same in-market shoppers while executing the same digital strategies within the same platforms. So, how can a dealer gain a competitive advantage? New data has created a whole new value proposition for dealers who leverage it.
This session will help you to learn how you can drive sales through data and ad technology by using the "The New TV".
Primary Learning Objectives:
- Learn how to translate knowledge into data and utilize your own data to build multiple in-market audiences as well as create custom audience segments.
- Understand how you can follow data to take advantage of all premium content. With the largest ecosystem of video ever, dealers can leverage data and technology to execute Cross Platform campaigns resulting in 17% incremental targeted reach across all devices.
- Explore how new technology has allowed for the use of data and analytics during and post-campaign allowing for optimization, measurement, and attribution. Learn how you can see the targeted reach, frequency, and website visitor impact of your campaigns.