During this two-part workbook session, you will actually build your own strategic plans with the guidance of two of the industry's most engaging thought leaders, Bill Playford and Brent Wees.
This double session begins a deep dive into reimagining your dealership's strategic goals, branding, and how you leverage data for thorough planning to gain a competitive advantage, regardless of market condition.
Primary Learning Objectives:
- Build a foundational strategic marketing plan for the dealership.
- Discover your dealership's most profitable and loyal markets.
- Embrace a better understanding of your data and marketing channels to reduce waste in-market and at the store.