The perception that national chains and independent repair shops are more cost effective for customers is a false narrative. This narrative only exists because franchise dealerships have not done the job to convey their advantages and amenities.
In this session, you’ll learn how to use your dealership's website to convey a unique “Why Service With Us” message to customers who are interested in servicing with your dealerships.
Primary Learning Objectives:
- Understand the key differences between national chain marketing and effective local dealership fixed ops marketing by amplifying your greatest asset - your OEM.
- Learn turnkey fixed ops SEO tactics in order to create local search and set your dealership up for voice search.
- Understand the key differences between national chain marketing and effective local dealership fixed ops marketing by amplifying your greatest asset - your OEM.