Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Text Messaging: Best Practices & Effective Ways to Drive Customer Engagement (Room Mandalay Bay K)

20 Aug 19
1:20 PM - 2:10 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Phone)

Do you struggle with engagement? Data shows that emails get replied to less than 10% of the time, and it's hard to get people on the phone. Dealerships have to leverage new forms of communication in order to get through to the customer so they can get them talking with their store. Text messaging is the NEW email in 2019 (text messaging engagement shows 30% vs 10% for email). Some OEMs now even allow texting to be used for internet customers. Today, it’s crucial for dealers to focus on the customer's experience and text messaging is the bridge to get there.

Primary Learning Objectives:

  • Learn various ways that salespeople can leverage text messaging to better serve, engage, and maintain relationships with their customer base.
  • Learn best practices for communicating with customers through texting (the preferred form of communication for most customers).
  • Learn how dealerships can implement a text-based communication strategy and utilize their CRM for texting.