As competition increases, it’s critical for dealers to do more with less and drive greater impact with the marketing dollars they have. In this session, you'll hear about new purchase journey research from Google and how to take the steps towards building a marketing strategy to drive more customers into your dealerships.
The presentation will highlight a mix of research and insights (first and third-party teams), tactical strategies for digital marketing, and case studies from well-known dealers highlighting their digital success.
Primary Learning Objectives:
- Learn new insights on the consumer purchase journey.
- Learn what actions you can take with your data to scale and improve marketing performance.
- Learn how to measure the value and impact your marketing is driving your business.