The dealerships today who have people lining up down the street to be hired all share one secret to success: a winning culture. But how do you create one, and what are the steps to entice tomorrow’s workforce to not only apply but stay on at your dealership?
Join Dawn Walston, VP of Titus Will Toyota Scion, and David Adcock, EVP of Binary Auto Solutions to learn how to create an awesome dealership culture! You will explore Dawn's journey from cashier to vice president of Titus Will Ford. The secret to her success? Benefitting from a culture that gives employees a reason to stay and customers a reason to come back. Simple but effective techniques like creating a mission statement, cementing a value proposition, training on the culture you create and promoting that culture across the dealership, can have far-reaching effects on the success of your hiring and retention numbers.
Dawn and David will lead you through interactive exercises, prompting you to come up with your own mission statements, value propositions, and plans for culture change in your own dealership upon return from the conference.
Primary Learning Objectives:
- Learn what a value proposition is and how you can apply it to win customers and qualified, engaged applicants.
- Follow proven strategies for promoting your culture across your dealership and employee base.
- Discover training techniques that will help create culture evangelists out of your employees.