Dealerships have access to incredible data assets to help manage operations, but many still default to gut-instinct and out of date industry norms, and it is costing them gross!
This moderated discussion between two industry thought leaders will introduce session attendees to data that demands action for success in 2019 and beyond.
Presenters will share a recent study by J.D. Power that proves the connection between feature merchandising and individual unit profitability. You will learn how commonly accepted industry standards are eviscerating wholesale, retail, and finance profit centers. Attendee questions are strongly encouraged.
Primary Learning Objectives:
- Understand the industry trends that have accentuated the importance of vehicle configuration to profitability.
- Learn the value of analytics to drive profitability across wholesale, retail, and finance profit centers and how simple averages and accepted norms like "Market Day Supply" are killing dealer profits.
- Learn which free resources are available and how to use them to improve inventory merchandising.