Can you handle the truth of what your consumers are really looking for? This session will share the video results of a consumer study conducted by Jeff Wyler Auto Family that asked consumers what they thought about digital retailing, where they are consuming media, how they prefer to communicate, and much more. The answers are both revealing and surprising – the bigger question is whether your dealership is willing to become more consumer-facing.
This session will help you to learn advanced marketing tactics that will make you a better digital dealer by the end of this entertaining and actionable session.
Primary Learning Objectives:
- Learn how to apply advanced marketing strategies to best target and engage the modern-day consumer.
- Learn what consumers really think about automotive digital retailing experiences.
- Refine both your marketing and lead handling tactics to communicate with the platform your consumers prefer.