The internet showed up well over 20 years ago and the disruptive effects in the automotive industry are still evolving. This session will present the current state of automotive digital marketing. One big search engine and one big social media network have become the most advanced advertising platforms the seven kingdoms have ever seen. These platforms know everything about us, but how much do you know about them? Understanding them is critical for your dealership to be successful. Proper channel utilization, budgeting and distribution partner knowledge are unquestionable priorities.
This presentation will also cover OEM programs to help you comprehend and evaluate your options. Wrapped in a Game of Thrones theme, this session will educate and entertain those who are truly interested in the state of digital marketing today.
Primary Learning Objectives:
- Understand the evolution of digital marketing and the advertising channels that most benefit dealers.
- Identify and evaluate effective digital advertising providers.
- Navigate and discern OEM program options.