Do you know what the average online review score is for a car dealership? How has it changed over the last few years? On average, do Toyota or Honda dealers receive more reviews, and on which sites? Which automotive brands do the best job across their dealerships of responding to online reviews, and which are struggling? Which review networks are on the rise and which are being forgotten?
Online reviews are critical for today’s businesses, but consumers evaluate them primarily in comparative terms. If you don’t know what other dealers’ online reviews look like, it’s hard to know how you are really doing.
Don’t miss this rare opportunity for a 30-minute sneak peek into Friendemic’s proprietary, bi-annual research report covering online reviews for dealerships across the industry. The data shared during this session will reveal insight on what the average dealership looks like, how that is evolving, and how it breaks down by brand. This session will be especially relevant for OEM staff.
Primary Learning Objectives:
- Gain insight from data revealing what the average dealership looks like in terms of quantity of online reviews and review scores, response rate and speed of response, and how that varies by brand.
- Understand industry trends by looking at how the data above has changed over the last few years, and learn what you should expect going forward.
- Learn what to do (now that you know how you stack up) to move the needle.