Digital Dealer Conference & Expo 27

When it comes to reputation management, in some cases the focus is solely on review quantity – how to get more reviews – when if you look at how customers shop and compare dealers when deciding where to buy, other factors are more important than your review count. Your reputation is more than your total number of reviews but is a measure of your customer’s experience. Attend this session to learn what truly matters and how to build a strategy that puts you ahead of your competition.

Primary Learning Objectives:

• Learn which measures are most important in evaluating your reputation.
• Understand that tracking your review count and average ratings do not tell the whole story, and then see how you should be tracking your reputation.
• Learn which strategies you should implement to get the most benefit out of your review management process.