Digital Dealer Conference & Expo 27

How to Save $000s on Facebook Ad Costs -- Create More Advanced Facebook Ad Campaigns on Your Own, Using Dynamic Ads Coupled with Your CRM and Oracle Data (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
2:25 PM - 2:55 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Social Media)

Some Facebook ads require ongoing attention and an agency may be a great solution. But for most evergreen ads, there's no reason you can't do these yourself and save big dollars on fees. This session will cover five specific ad types (lease expires, dynamic inventory new, dynamic inventory used, website retargeting, service offer carousel) your dealership is probably already running and how you can DIY to save thousands.

Primary Learning Objectives:

  • Gain ideas for specific Facebook Ad campaigns you can create using Oracle and Polk Data.
  • Gain ideas for specific Facebook Ad campaigns you can create using your own CRM/DMS.
  • Learn how to create evergreen Facebook Ad campaigns that continue to generate results every month.