From added expense to struggles hiring the right people and failing to improve results, dealers sometimes find it difficult to master the digital lead management process.
During this session, Mark and Preston will share with you a specific game plan that will install, integrate, and cause increased results in your lead-to-sale ratio. Once and for all, the BDC will stay in place, more than pay for itself, and become a vital connective part of your sales department.
Primary Learning Objectives:
- Learn how to improve your overall lead management process with strategies that improve appointment set rates, show rates, and lead-to-sale ratio.
- Learn how to properly deploy the right person for the right jobs.
- Learn how to integrate a highly functional BDC into your dealership’s operations.