Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Best Practices on Selling Pre-Owned Inventory on Facebook Marketplace (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
3:30 PM - 4:00 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Social Media), Sales / Variable Ops (ALL), Sales / Variable Ops (Lead Handling)

Facebook Marketplace is used by one in three people in the U.S. and is gaining momentum as a shopping destination. Are you posting your inventory on Marketplace? Why Not? What’s involved in posting inventory on Facebook Marketplace, and more importantly, how do you maximize the opportunity here? Friendemic and Tap Classifieds will discuss best practices on getting your inventory published as well as how you can use AI response tools to respond to Marketplace leads.

Primary Learning Objectives:

  • Learn how to get started: Explore what the process is to get your inventory published on Marketplace; if all inventory feeds are the same; and why it matters how you post your inventory.
  • Learn how to use Ads on Facebook Marketplace to increase your inventory views.
  • Understand critical lead response measures when using Marketplace, review best practices, and how to use AI software to streamline the process.