Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

How Dealers Can Use YouTube to Reach In-Market Shoppers (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
12:00 PM - 12:30 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Social Media), Marketing & Advertising (Video), Marketing and Advertising (PPC)

Car shoppers might start with a Google search, but more and more shoppers are relying on video to help in the process. More than 40 percent of shoppers who watched a video about cars or trucks visited a dealer as a result. Dealers can gain new customers via YouTube by targeting lookalike or similar audiences with personalized ads. For advanced auto marketers, video is the perfect option to connect with people who are already thinking about making a purchase.

Primary Learning Objectives:

  • Understand how YouTube videos can engage car shoppers throughout the purchase funnel.
  • Learn how ads on YouTube can target in-market prospects and lookalike audiences to generate more internet leads.
  • Learn how to use video on YouTube to help shoppers compare and contrast their options and increase your in-store traffic.