Many dealers saw direct access to Oracle data in Facebook’s Ad platform removed in October 2018. However, this data is still available to use for Facebook Ads through Oracle’s network of partners.
Oracle can provide data on automotive ownership and in-market buyers, as well as consumers data on income, credit scores, lifestyle, and spending, all of which are key ingredients to reaching the best prospects in the most efficient manner. To maximize results, dealers need to avoid the spray and pray tactics and use Audience Planning to reach the right targets and the right time.
Primary Learning Objectives:
- Understand the difference between Audience Planning vs Media Planning and how it can impact your results.
- Learn the proper steps to be mindful of monitoring campaign view-ability the concern of invalid traffic.
- Understand the specific targeting options available to reach prospects for sales and service campaigns by leveraging the entire Oracle Data Catalog.