Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Customer Experience), Marketing & Advertising (Video)
How do advertisers understand how their marketing mix is working together? Is it enough to be beholden to the last click conversion model alone? Connected Channel is a process of ensuring that advertisers are gaining the most actionable insight from their marketing efforts and performance is optimized effectively.
During this session, you will understand the benefits of using Connected Channel to better target your audience and deliver results. Primary Learning Objectives: