No-one thought that cars could be sold online, and yet… in the same way, voice search will soon be disrupting the automotive industry. It’s not a question of if - but when. Gartner estimates that by 2020 we'll be having more conversations with conversational AI devices than with our spouses. And actually, ‘searching for a quick fact’ and ‘searching for a business’ were ranked among top uses of digital assistants in Microsoft’s 2019 Voice Report. Customers are looking for your dealership through voice searches, smart speakers and digital assistants. Are you showing up?
Primary Learning Objectives:
- Identify the technical and onsite components that the search engines use for voice search.
- Learn how to adopt the D-U-I framework to develop a conversational strategy for voice engagements across intelligent agents such as chatbots, voice skills, and digital assistants
- Learn from Cortana’s Voice Query data and Microsoft proprietary data, including findings from the 2019 Microsoft Voice Report.