Unless you've got a pile of money that the university has been waiting to throw at eSports, any program will have to sell itself. With the handful of big endemic partnerships already bestowed on UC Irvine, Robert Morris, and a handful of others, raising the money to build the empire requires creativity, tenacity, and a few simple tricks. Jeff Benton shares how he raised more than $750,000 from some of the most unlikely sources to build the Boise State eSports program in its first year.
Note: This session was created in conjunction with program partner, NACE.