F&B LA 2019

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Education Pit Stop: 9 Key Areas of Social Media (Room Education Pit Stop - Booth 1758)

25 Aug 19
2:00 PM - 2:30 PM

Tracks: Hot Topics, Western Foodservice & Hospitality Expo

A comprehensive marketing strategy leverages digital tools to makes information more accessible and useful by combining together technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values. This 30-minute session will provide an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting work with business owners and global organizations. Each participant will score themselves across these 9 key areas to have a better understanding of their current online presence and areas to focus on to grow their business.