NCIA 2019 Cannabis Business Summit

Sessions Speakers Exhibitors Floor Plan Buzz

Building a Transparent Cannabusiness: Ensuring Product Quality and Safety (Room Executve G)

24 Jul 19
11:15 AM - 12:15 PM

Tracks: Cannabis Processing, and Retail, Regulations and Business Services, Retail, Delivery, & Distribution

As legalization spreads across the country, prospective cannabis business owners are vying for a chance to break into this burgeoning industry. However, when it comes to successfully launching a quality, trustworthy brand in a crowded marketplace--all while navigating complex regulatory obstacles that vary from state to state--there is far more than meets the eye. With cannabis gradually gaining mainstream credibility as a legitimate medical tool, the puzzle that cannabis companies must solve is determining how to operate a sustainable and compliant--yet efficient--business that goes above and beyond to ensure top-of-the-line quality and consumer safety, as well as build trust among new demographics. In this session, accomplished cannabis founder, CEO and scientist Dr. John Oram will explore how cannabis business owners can leverage sophisticated lab technology and advanced extraction processes to achieve full transparency and produce consistent, clean and pure offerings ranging from edibles to concentrates.