The 2020 Pool and Spa Show

The A.C.E. Model: 8 Steps to Delivering an Astonishing Customer Experience (Room 414)

28 Jan 20
8:30 AM - 11:45 AM

Tracks: Business

We hear the following words to describe stores like awesome, beautiful and great but wouldn't you like to hear that your customers find you downright "astonishing"?  To have that word be one your customers use, we will focus on 8 critical areas of your store that EACH need to make your customer "gasp"!  New research reveals that "To see, touch, feel and try out items" is the top reason why consumers choose to shop in physical stores versus online.  With 62% of shoppers wanting to "kick the tires", retailers must take full advantage and "up their game" to create compelling in-store shopping experiences.  Your store's grading scale includes marketing, exterior and interior, employees and 4 more that you might not have thought of.  Get your pencils ready to score yourself on each area and learn how to deliver that "astonishing experience" for each of your customers!