Social media has evolved quickly beyond a fun social way to connect with others into an important tool in receiving and disseminating information, having significant impacts on governments and businesses alike. Opponents of clean energy can drive their narrative with ease on social media and unanswered, it can bring development to a halt. Not all companies have kept pace with this mainstream shift in communication and what it means to their business, let alone how to leverage it strategically and proactively. Speakers in this session will discuss the how other industries and their own businesses are investing and benefiting from a strategic social media policy and why others shouldn’t wait.