BrandStorm 2020

Sessions Speakers Floor Plan Buzz

DIY Influencer Marketing (Room Zlotnik Ballroom 3)

Not all influencers were created equal. Cuvée Coffee, an Austin favorite wanted to make a larger impact in the growing Texas capitol. A quick look around downtown and you'd see that the city is not only growing in population, but vertical growth has been on the high-rise for a decade now with no signs of slowing. Construction workers are now commuting into the city in record numbers, but what are they drinking each morning to stay alert? Due to the quick wit of Mike McKim and Bandolier Media, an influencer was born: Omar @justaconstructionguy. Since the birth of this account and personality, both Cuvée, and now Omar have seen record brand growth an awareness. Learn how they were able to build an influencer campaign from nothing and how they've navigated the turns in the road that have presented themselves along the way.