It Pays to Be Nosy: The Power of Social Listening
(Room Zlotnik Ballroom 3)
11 Feb 20
11:15 AM
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12:00 PM
Listening is key to all effective communication. Without the ability to listen effectively, messages are easily misunderstood. Listen to your target persona and the conversations they're having about your brand is a crucial step brand management, especially through social media channels where conversations are happening with or without you! Learn strategies to actively use social listening to determine how others see your brand and your efforts.