Today customers are interacting with retailers before they arrive. They are downloading your app, placing their order, reading from other customers about
your offerings, joining the loyalty program and so much more. Paragon Solutions CEO Michael Lawshe, and Thornton's Director of Marketing Program
Management Sarah Prorok, will discuss the heart of the concept with NATSO President Lisa Mullings so you can engage seamlessly with your customers. During the session, the panel will cover why it's important to be present in both digital and brick-and-mortar touchpoints and how you can be everywhere your customers look.The panel will discuss how to connect digitally with shoppers to convert them into loyal customers.
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