CPG in The Cannabis Industry: So Tell me What You Want, What You Really Really Want
(Room 208)
20 Feb 20
3:30 PM
-
4:30 PM
Every successful CPG brand has a secret weapon: loyal customers. Your customers will tell you what they really really want. This panel of cannabis entrepreneurs and influencers discuss how their brand developed market-leading products and how they sell experiences that consumers want. The discussion digs into the importance of data in driving strategy and product design and how companies differentiate their products in a crowded, highly regulated and soon-to-be-national market. The panelists will also share strategies that they have used to create memorable, branded consumer experiences.