The key to survival for many brands is learning how to harness data to keep up with fast-paced changes in the market and consumer demands. Most marketers realize that data is vital to business growth, but brands that are at the forefront of the consumer revolution are the ones that place consumer data at the center of the business. Join us as we discuss the data revolution in marketing, where the modern brand faces many challenges as customers connect in multiple locations through a variety of devices—and all with higher expectations.