The pandemic has changed how we run our operations, talk to our Guests, manage our staff and strategies to reach our demographic. In this session we will walk through your casino direct mail campaign and discuss the impact of the pandemic, including: Is direct mail still as important as it was pre-pandemic? What are the most significant shifts in direct mail strategy we should consider? Are there new KPI’s we should consider when evaluating direct mail? What do we do about rising postage rates? Are traditional direct mail campaigns enough? What is the new messaging? Prepare to leave with answers to all your DM questions!