The marketing buzzword that seems to be on everyone's lips is "influencer," which is an old concept with a modern twist. While the term can immediately bring images of TikTokers and Instagram models, the casino world has seen significant growth in home-grown influencers with hundreds of thousands of followers, often in our own backyards. In this session, we will talk to influencers and operators and give you the roadmap to starting or fine-tuning your influencer program.