California is the big enchilada of U.S. sports betting potential. With a population of almost 40 million, California is more populous than Canada and has the 5th largest economy in the world, behind Germany but ahead of India and the UK. Sports betting revenue projections are well north of $1 billion and interested parties are scrambling to get a piece of this market. A tribal sports betting referendum is approved for 2022 and the opposition is already lining up. Come listen to California tribal leaders lay out their plans for the future in the largest new market in the country.