NADA 2020

Cathy Palochko
Vice President
GP Strategies


Cathy Palochko is a human performance technologist with more than 25 years of experience in training and development, 20 of them in automotive on both the manufacturer and retail sides. Cathy has extensive knowledge of traditional and next-generation dealership processes and a first-hand understanding of the retail experience. She has helped OEMs and distributors implement new technologies and business processes as well as evaluate and improve their retail customer experience.

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